Opportunity Costs
2025- 97% of 12-year-olds own a smartphone.
The average UK 15- 16 teen spends 4 hrs 54 mins a day online.
To develop creators not consumers we need to play to be at the heart of childhood development.
Children spend twice as long looking at screens as playing outside.
There has been a 50% reduction in the time children play outside in 1 generation.