Meet our team

Led by GP Dr Susie Davies and a small core staff, we have a growing team of expert speakers delivering talks across England and Scotland.

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South West

Nicola MacDonald

Nicola MacDonald is a Resilience Coach and Author of the non-fiction book, Resilient Teen. She is the Founder of My Resilient Mind and Co-Founder of The Digital Detox Club. She runs resilience workshops and talks for schools, parents, and adults in the workplace. She specialises in mindfulness, tech addiction, youth mental health and conscious parenting.

Nicola is an empowering and uplifting speaker who shares her knowledge in a non-judgemental way linking to her own experiences of parenthood and her own previous struggles with teen anxiety.

AVAILABLE IN SOMERSET FOR PARENT TALKS & SCHOOL WORKSHOPS

Sarah Vaine

Sarah is a mum of three young children and is in the midst of navigating the tech world with children. She has a background in medicine and currently works in learning support at a local school with a wide range of ages.

Sarah finds the impact of tech on both children and adults fascinating and believes that the best way of navigating the triumphs and challenges of life and parenting is in community - this is ever more important in our digital age.

AVAILABLE IN SOMERSET FOR PARENT TALKS

Dr Susie Davies

Susie Davies is a GP with a special interest in adolescent mental health. She is the founder of PAPAYA and is passionate about improving mental health outcomes for today's adolescents. She founded PAPAYA six years ago when she began recognizing the link between technology use and poor mental health in students. She is the author of The Healthy Selfie: How to Like Yourself in the Digital Age.

AVAILABLE FOR CORPORATE & LARGER PARENT TALKS, PLUS MEDIA & PODCASTS

Juliet Bray

Juliet Bray has been a secondary school teacher for 20 years teaching Ethics and Philosophy, and PSHE. She is passionate about giving young people the knowledge and skills necessary to lead healthy and joyful lives.

Juliet has two pre-teen children and is committed to giving them a smartphone free childhood.

AVAILABLE IN BRISTOL FOR SCHOOL WORKSHOPS

Jessica van Delft

Jess is a yoga teacher living in East Bristol, specialising in pregnancy and postnatal yoga, and toddler and kids yoga. She has a background working in secondary schools teaching languages, as well as for a children's charity.

As a mum of two, Jess is beginning to navigate tech use with her own children and feels strongly about educating and empowering them to understand the benefits, limitations and dangers of smartphones, and the huge effects they can have on lives.

Jess has a passion for supporting children's mental health and feels yoga aligns perfectly with the smartphone-free childhood movement—being in the moment, accepting, and being happy with yourself exactly as you are. She believes in the power of communities making these changes together to strengthen children’s lives.

AVAILABLE IN BRISTOL FOR SCHOOL WORKSHOPS

Dr Lorna Hawley

Lorna is a mum of two girls, aged 5 and 8, and she works for the NHS as an oncology consultant in Bristol.

Lorna became involved in this movement because she believes smartphones and social media are damaging the development and happiness of children and teenagers. She wants to empower parents to voice their concerns and protect their children. Since big tech and our government are unlikely to make the necessary changes, it is up to us.

AVAILABLE IN BRISTOL FOR PARENT TALKS

Dr Catherine Boyce

Cath works as a GP in an inner city practice in Bristol. She is a mum of three children and understands the challenges of navigating parenting in the digital age.

Cath feels passionate about helping young people and their careers and families manage a healthy relationship with tech and promote lifelong mental health and well-being.

AVAILABLE IN BRISTOL FOR PARENT TALKS

Lisa Ratman

Lisa is a dedicated coach, counsellor, and business owner with 15 years of experience in Learning & Development within corporate environments. Passionate about mental health and well-being, she became increasingly concerned about the impact of smartphones and technology—particularly on young people, both in her personal life and through her work.

While technology offers many benefits, Lisa believes it’s essential to help young people develop a healthy relationship with it—using it at the right time and in the right way to truly thrive. Her dedication to this issue led her to become a regional leader in the Smartphone Free Childhood Campaign, where she collaborates with other parents to raise awareness of the challenges young people and their families face in today’s digital world.

Lisa is available for parent talks and is committed to educating and empowering parents, helping them build stronger connections with their children and confidently navigate the complexities of modern technology.

AVAILABLE IN DORSET FOR PARENT TALKS

South East

Hannah Verney Lloyd

Hannah is a qualified teacher with over ten years of experience and, most recently, served as an Assistant Head Pastoral at a London prep school. She is passionate about mental health and wellbeing and cares deeply about empowering parents, children, and teenagers as they navigate managing their online lives to achieve the best possible mental health and happiness.

She joined PAPAYA through her voluntary work with Smartphone Free Childhood, and after hearing a talk by Jonathan Haidt, she became more convinced than ever that the safest space for children is one where they are free to be themselves.

AVAILABLE IN HAMPSHIRE FOR PARENT TALKS AND SCHOOL WORKSHOPS

Dr Helen Thomas

Dr Helen Thomas is a GP in Hampshire, a member of Health Professionals for Safer Screens as well as a parent member of Smartphone Free Childhood. Dr Thomas has delivered health harms talks in schools and healthcare professional training across Hampshire. She has recently developed a professional education module including a screening tool for identifying children at risk and, together with Health Professionals for Safer Screens, a resource package for professionals in healthcare and education to signpost families to.

Working with Health Professionals for Safer Screens, Smartphone Free Childhood, schools and clinicians Dr Thomas is passionate about recognising and reducing the harm on children related to smartphone and social media use and the wider impact on families, schools and communities. Collaborating with colleagues, she hopes to influence schools to be smartphone free, parents to consider brick/basic phones for their children and for children to be free to experience their childhood in real life.

AVAILABLE IN HAMPSHIRE FOR PARENT TALKS

Dr Louise Milne

Dr Louise Milne has been a Consultant Paediatrician in the NHS since 2015. As a mother of two boys, she became increasingly aware of the growing influence of screens and social media on children’s wellbeing. This personal concern led her to explore the link between smartphone use and poor mental health. The evidence she discovered closely reflected what she was seeing every day in her clinical work with children and families.

Dr Milne is passionate about providing parents with balanced, practical information to help them make confident, informed decisions about screen time and digital life. She is available for Papaya talks in the Portsmouth area, where she shares her paediatric expertise along with practical, family-focused guidance.

AVAILABLE IN PORTSMOUTH FOR PARENT TALKS

Nick Taylor

Nick is an ex-children and youth worker, currently serving as a chaplain in a junior school. He lives in Chichester, is married to Dani, and has two teenage children. Nick is passionate about fostering a culture where children’s phone usage is limited, safe, and well-managed, encouraging both parents and children to take an active role in this process.

AVAILABLE IN PORTSMOUTH & CHICHESTER FOR PARENT TALKS & SCHOOL WORKSHOPS

Kate Edgcumbe-Rendle

Kate is the founder of ID YOU and a presenter for the Rap Foundation. Her passion for educating students has led her to deliver talks in both the private and state sectors, as well as overseas.

Kate is a mother of three boys and recognizes the challenges faced by kids today. Her interest lies in equipping young people with the toolkit to tackle everyday life. The impact of technology has had a dramatic effect on young people, and Kate believes that through education, we can really start to see a change and help families make the right choices. Kate is a named speaker for the Smartphone Free Childhood movement and has been delivering online parent talks in support of this movement.

AVAILABLE IN WEST SUSSEX FOR PARENT TALKS AND SCHOOL WORKSHOPS

Jennifer Powers

Jennifer has been key to the Smartphone Free Childhood movement in her role as Regional Leader in South West London and Surrey. Separately she co-founded the Smartphone Free Schools Rating and the Unplugged Coalition to reclaim childhood from addictive technology. Jennifer hosts the 'Powers Unplugged' podcast and is a frequent media commentator. With over 25 years in public policy and strategy, she was also Special Adviser to the Prime Minister on energy and business.

AVAILABLE FOR CORPORATE AND PARENT TALKS, SPECIAL EVENTS AND PODCASTS

Donna Dove

Donna is a primary school teacher with 27 years’ experience and serves as the Well-being and Emotional Health Lead at her school, running The Nurture Project to boost children’s confidence, resilience, and emotional literacy. She also runs a children and family life coaching business, supporting families with mindset, communication, and overcoming limiting beliefs.

Having worked closely with children and as a mum to three daughters, Donna has seen firsthand the emotional challenges and hidden risks posed by smartphones in today’s digital world. This has fuelled her passion for educating children, parents, and adults about digital overwhelm. Donna empowers families to develop healthy tech habits and encourages a return to joyful, creative childhoods rooted in real-world connection.

AVAILABLE IN SURREY FOR PARENT TALKS

Sammy Mackey

Sammy is a mother of two pre-teens and a dedicated educator with a passion for nurturing young minds. With a background in primary teaching and experience as a nursery school head teacher, she brings extensive knowledge in child development and emotional well-being.

Sammy recently joined the team after attending a Papaya parent talk at her children’s school. Impressed by the initiative’s impact and the positive changes that followed, she eagerly joined the team. She believes that sharing ways to navigate the challenges posed by technology with young people will profoundly impact the future of the next generation.

AVAILABLE IN SW LONDON AND SURREY FOR SCHOOL WORKSHOPS

Sam Duffin

Sam is a positive psychology practitioner, coach and forest bathing guide, who enjoys a portfolio career that supports her goal of helping people to feel better about themselves. To date she has taken roughly 1500 NHS staff forest bathing, coached NHS patients and students in a secondary school, designed workshops that she delivers in the corporate sector, and volunteered for two youth mental health charities.

As a parent of two adolescent boys and a younger daughter, Sam was relieved and excited by the surge of activity that ignited in early 2024 in response to the link between children’s mental health and screens. After attending a Papaya parent talk, she knew she had to involved.

AVAILABLE IN SURREY FOR SCHOOL WORKSHOPS

Ruth Smyth

Ruth is an experienced HR Director, mental health first aider and a parent of school aged children. She fuelled her passion for protecting childhood and improving children’s mental health by becoming involved in the Delay Smartphone campaign in early 2024, voluntarily working with her local school leadership and parent community to educate about the harms of smartphones and social media. Her ambition is to do everything she can to raise awareness and equip parents and children with the tools and knowledge that will enable them to create a better, safer future for their children in the digital age.

AVAILABLE IN SE LONDON AND NORTH KENT FOR PARENT TALKS

Dr Laila Abdullah

Dr Laila Abdullah has a decade of experience working as an NHS GP in North London, and in higher education; she is a Senior Clinical Lecturer in Medical Education at King's College London. She is also a mum of two primary school-aged children. She has seen the detrimental impact of smartphones, social media and gaming in all her roles, which spurred her involvement with the movement towards greater protection of children and young people in the digital/tech world. She has also seen positive change with patients, students and her own children and is passionate about supporting other parents and carers on their journey.

AVAILABLE IN NORTH LONDON FOR PARENT TALKS

Dr Jennifer Lee

Jennifer Lee is a U.S.-trained medical doctor who specialises in Internal Medicine, Pulmonary, and Critical Care. She is also a healthcare technology expert and a dedicated advocate for children’s well-being in the digital age. As both a doctor and mother, she has seen firsthand the harms that excessive screen time, smart devices and social media pose to young minds. She is an active member of Health Professionals for Safer Screens, working to provide evidence-based education on screen use for healthcare providers, the public, and policymakers.

She is excited to work with Papaya to empower children, parents, and educators with the knowledge and tools to develop healthy technology habits that support lifelong well-being.

AVAILABLE IN NORTH LONDON FOR PARENT TALKS

Sally Hall

Sally is a mother of five boys and brings a wealth of realism and compassion in her approach to supporting young people navigate a fast-paced world. Working in the Early Years sector and married to a Deputy Head of a Secondary School, Sally has witnessed first hand the noticeable shift from a play-based childhood to that of a phone-based one over the past decade, and the subsequent impact on mental health, academic achievement and social skills.

She is particularly passionate about empowering young people to make informed decisions in their daily lives as well as their future, and about bringing parents together to support them in their goals; a 'problem shared' philosophy!

AVAILABLE IN WEST OXFORDSHIRE FOR SCHOOL WORKSHOPS

Dr Kavita Abraham-Dowsing

Kavita is a psychologist, an executive coach and a yoga/breathwork teacher. She works with families in the space of mental health, family structures and child development. Through her work Kavita has seen how the presence of the screens has structurally and significantly changed family life and impacted the relationships we navigate as families. She work with families to negotiate these spaces collectively and develop the pathways which work for them as a family, at each stage from navigating childhood, to adolescence and then adulthood.

Kavita is the mum of 2 children aged 10 and 13.

AVAILABLE IN BERKSHIRE & BUCKS FOR PARENT TALKS

Dr Benjamin Hibberd

Ben is an HCPC registered Educational Psychologist with over 15 years experience of working with children, young people and adolescents in both clinical and educational settings. He previously worked in an IT marketing consultancy, then switching careers to the Child & Adolescent Unit at the Priory Hospital, he now works in schools, helping to support children, young people, parents and staff with issues such as autism, ADHD, learning difficulties and mental health issues.

Ben could be considered a 'millennial' (born 1982) and was one of the first generations to grow up as technology was becoming an integral part of all child and adolescent development. Now with 3 young boys of his own, and having witnessed the rise of tech companies, he is passionate about empowering children to enjoy childhood and supporting teens to learn and grow in a balanced way, making thoughtful choices about their engagement with social media and online platforms.

AVAILABLE IN HERTS & WEST ESSEX FOR PARENT TALKS

Luke Roberts

Luke is an Assistant Headteacher at a large secondary school in Hertfordshire where he is also part of the safeguarding team. His role places him at the heart of school life, working closely with young people and families, and seeing first-hand the impact smartphones and social media have on students every day.

He regularly supports parents in navigating these challenges and delivers guidance on how to help children build healthy, balanced digital habits. Through Papaya, Luke is passionate about helping families feel more informed, confident, and empowered to support their children in the online world.

AVAILABLE IN BUCKS & WEST HERTS FOR PARENT TALKS

Laura Cowan

Laura has 10 years of experience working with vulnerable adolescents as a project director for a social arts charity. She is currently a specialist music teacher in primary schools across Hertfordshire and an engaging practitioner of singing, music, drama, and storytelling.

Laura is also the founder of the Girls Rising Movement (Puberty for Girls) and the author of the illustrated book The Moon Child.

As a mother of three girls aged 13, 10, and 7, Laura understands firsthand the pressures young people face from smartphones and social media. She is a passionate advocate for the smartphone-free childhood movement and is excited to bring workshops to her region.

AVAILABLE IN BUCKS & HERTS FOR SCHOOL WORKSHOPS

Victoria Tindall

Victoria is passionate about empowering parents to support their children through the modern technological landscape. A mother of two primary school aged children, Victoria set about researching the pros and cons of smartphone use by children and via the Smartphone Free Childhood campaign discovered Papaya.

Victoria combines personal experience with a practical, down to earth approach to help families navigate screen pressures with confidence and clarity. Her objective is for parents to feel supported and empowered to make thoughtful choices that align with their own values.

Victoria’s experience includes working as a Chartered Accountant, a School Governor at two primary schools, Finance Director of an educational charity and Charity Treasurer.

AVAILABLE IN BUCKS & HERTS FOR PARENT TALKS

Midlands

Dr Laura Spells

After working as a GP for 5 years, and having three children during her training, Dr Laura Spells realised she had developed an interest in child and adolescent mental health. She therefore chose to step away from General Practice and instead now works as a Specialty Doctor in CAMHS (Child and Adolescent Mental Health).

Laura already had concerns as a parent about the challenges she faced with her own children and smartphone use in the future, however these concerns have been amplified by seeing children every day who are struggling in today's modern world with their own mental health. She has become a passionate leader in the Smartphone Free Childhood Campaign and is eager to help families navigate this complex world.

AVAILABLE IN DERBYSHIRE FOR PARENT TALKS

Dr Sam Ibbs

Dr Sam Ibbs is a consultant Paediatrician with a special interest in dermatology. She works in Birmingham Children's Hospital, and is committed to improving the health of the region's children.

She has long been concerned by the impact of screen time on children's development and behaviour. As the evidence grew, demonstrating the harms of social media and smartphone use on children's mental health, coupled with her own children reaching an age when smartphones were becoming a reality, she was galvanized to join the movement.

AVAILABLE IN WARWICKSHIRE, COVENTRY & BIRMINGHAM FOR PARENT TALKS

Charlotte Ashton

Charlotte Ashton is a journalist who spent 20 years reporting around the world for BBC News, Radio 4 and World Service. She is regional leader for Smartphone Free Childhood in Warwickshire and Mum of two primary- and secondary-age girls.

Drawing on her experience as a news reporter and presenter, Charlotte is committed to providing parents with the information we need about the impact of smartphones and addictive technology on children, how developing brains are particularly susceptible to persuasive design and the steps we can take to protect them at home and in school.

AVAILABLE IN WARWICKSHIRE FOR PARENT TALKS

Juliette Gaunt-Morgan

Juliette is a parent of two children and brings both lived experience and professional expertise to her role with Papaya. With a background in speech and language therapy and over 17 years’ experience in higher education, she has worked across student wellbeing, inclusion, and leadership. Juliette is passionate about supporting families to navigate the challenges of growing up in a digital world, helping parents feel confident and informed. She draws on her personal journey, alongside her expertise in communication and education, to support others in building connection, resilience, and balance at home.

AVAILABLE IN BIRMINGHAM CITY CENTRE, SOLIHULL, SOUTH BIRMINGHAM AND WARWICKSHIRE FOR PARENT TALKS

Dr Claire Lunham

Claire is a HCPC registered Senior Specialist Educational Psychologist with over 20 years’ experience working to support children’s learning, mental health and wellbeing. In the course of her work, Claire is witnessing the negative impacts of excessive technology use on children, teens, families and schools on a daily basis.

Claire has been working across the West Midlands to increase awareness of the issues and has been supporting families and schools to delay children’s access to smartphones and social media. As a mother of two primary-aged children, Claire is navigating the challenges experienced by families across the country as she endeavours to minimise tech-related harms whilst trying to prevent her children from feeling left out.

AVAILABLE IN SOLIHULL FOR SCHOOL WORKSHOPS

Katie Bee

Katie's commitment to enhancing early years development, combined with her extensive background in workplace learning and development, positions her uniquely as a leader in advocating for a healthier balance between technology and childhood experiences. Her research in psychological safety and workplace culture, has raised the question of how we can prepare for workplace learning for future generations who have been raised in a screen based childhood.

As a mother of two young daughters, and regional leader for Worcestershire for Smartphone Free Childhood, she deeply understands the challenges and opportunities that come with raising children in a digital age. Her vision is to empower parents and educators to prioritize children's well-being, ensuring they grow up in spaces that encourage exploration, play, and meaningful interactions. Through her advocacy, Katie is paving the way for a more mindful approach to screen time, ultimately contributing to a healthier future for all children.

AVAILABLE IN WORCESTERSHIRE FOR PARENT TALKS AND SCHOOL WORKSHOPS

Dr Sanjiv Nichani OBE

Dr Sanjiv Nichani is a highly respected Consultant Paediatrician at the East Midlands Congenital Heart Centre and Leicester Children’s Hospital. With a career dedicated to improving paediatric healthcare, he also serves as an Honorary Senior Lecturer at the University of Leicester College of Life Sciences, where he mentors and inspires future medical professionals.

Driven by a passion for global healthcare equity, Dr. Nichani founded the Healing Little Hearts Global Foundation, a UK-registered charity that provides free heart surgeries to children in developing countries. His exceptional contributions earned him recognition as a Points of Light UK award recipient, personally awarded by Prime Minister Theresa May in 2019.

He is a national champion in raising awareness of the mental and physical health problems associated with excessive screen use in children and adolescents. He has coined the term 'screendemic' to describe the problems with young people and screens.

AVAILABLE IN LEICESTERSHIRE FOR PARENT TALKS

East

Jen Lister

When Jen’s daughter asked for a smartphone for her 5th birthday, she was shocked... That moment ignited Jen’s passion to support parents in navigating family life in today’s tech driven world. She believes strongly in the role we play as parents in modelling healthy, positive relationships with technology.

Alongside this, Jen is a Business Coach and Speaker, running her business, Jen Lister Strategy. She lives in Colchester with her husband, Ben, a sports photographer, and their two children.

AVAILABLE IN ESSEX AND SOUTH SUFFOLK FOR PARENT TALKS

North

Dr Sarah Wilks

Sarah is a GP in Liverpool and a Health Inequalities Lead for a network of eight GP practices in Central and South Liverpool.

In her work as a GP, she has witnessed first-hand the impact of declining mental health across all age groups. More recently, she has become increasingly aware of this trend among children and young people, where its heavy toll on their education, attainment, aspirations, and social connections is deeply concerning. Sarah has found the emerging evidence linking childhood mental health problems to screen use so compelling that it has influenced not only her professional work but also her role as a parent.

A mum to three girls, Sarah is actively involved in the Smartphone Free Childhood movement at their school. She is also a strong advocate for delaying smartphone use and social media.

AVAILABLE IN LIVERPOOL FOR PARENT TALKS

Dr Victoria Joesbury

Victoria is a GP in The Wirral, Merseyside and has been concerned about the detrimental effect that the increase in smartphone and screen use has been having on young people. She is a parent to four children, two of whom already have smartphones and has seen first hand some of the problems this has caused. She became a regional leader for the grassroots movement Smartphone Free Childhood in 2024 to help raise awareness and support parents.

AVAILABLE IN CHESHIRE AND MERSEYSIDE FOR PARENT TALKS

Scotland

James Rogers

James is an experienced cyber security and tech professional with over 15 years of experience in finance, consulting and public sector organisations.

A father of two, James wants to see his kids engage the digital world safely, and knows we are a long way off from creating the right environment for children. This has created a passion to help parents and young people understand and navigate the blend of cyber and mental health risks, alongside the opportunity cost of addictive tech and algorithms.

AVAILABLE IN EDINBURGH & EAST LOTHIAN FOR PARENT TALKS AND SCHOOL WORKSHOPS

Dr Sam Rice

Sam Rice is the founder of Kids For Now, a voluntary group that encourages parents to adopt a strength-in-numbers approach to collectively delay their child’s access to smartphones. Originally from the south of England, Sam now lives in Scotland and is the father of two young children. He believes that children are healthiest and happiest when they grow and learn through real-world, face-to-face interactions, physical play, and engagement with natural environments.

AVAILABLE IS SAM IN DUMFRIES AND GALLOWAY, AYRSHIRE, INVERCLYDE, GLASGOW, RENFREWSHIRE, LANARKSHIRE, AND DUNBARTONSHIRE FOR PARENT TALKS

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Our staff & trustees

Dr Susie Davies

FOUNDER & CEO

Susie Davies is a GP with a special interest in adolescent mental health and the founder of Papaya. She is passionate about improving mental health outcomes for today’s adolescents and founded Papaya seven years ago after recognising the strong link between technology use and poor mental health in students. Susie is also the author of The Healthy Selfie: How to Like Yourself in the Digital Age.

Sally Harding

COO

Sally is the COO of Papaya, overseeing daily operations and guiding long-term strategy to advance the organization’s mission. With over 20 years of leadership experience in people, product, and program management across start-ups, non-profits, and corporates, she brings a broad strategic perspective. Sally is passionate about building operational excellence and empowering adolescents to navigate technology’s challenges for healthier, more fulfilled lives.

Jennifer Powers

DEVELOPMENT DIRECTOR

Alice Bond

TRUSTEE

Alice is the pastor of Hope Chapel, Bristol and founder of Biblios. She has three adolescent children and understands the difficult journey of successfully navigating parenting in the digital age.

As a mother of a teenage daughter and two sons she is passionate about helping young people get a healthy balance with tech. She has been involved with Papaya since it’s launch in 2018 and is excited to be joining the trustee team in November 2023.

Jo Crow

TRUSTEE

Jo is a Professor of Latin American Studies at the University of Bristol with nearly 20 years in higher education. She has observed growing pressure on students, often linked to phone use and social media. As a parent of two secondary school children, Jo balances encouraging positive digital tool use with caution about screen time. A long-time Papaya supporter, she became a trustee in early 2024.

Raj Gandhi

TRUSTEE

Raj is a Partner at Ernst & Young with over 20 years in finance, in London, Sydney, and Bangalore. Married to Deepa, they have two children aged 11 and 8. Despite their children managing without personal devices, Raj is concerned about increasing peer pressure for phones and social media. He actively promotes the benefits of a “Smart Phone Free” childhood and has been a long-time supporter of Papaya.

Joe Watson

TRUSTEE

Joe is the creative director of a company that creates media for international students. With a passion to see people equipped and set-up to succeed Joe has found a career that she hopes will have a profound impact on students as they transition to new countries. Joe has also set up and co run a charity in Uganda, has run multiple fundraising events and is a keen advocate of introducing healthy habits to children around social media and screen time.

Joe Ryrie

TRUSTEE

Joe Ryrie is Co-founder and Director of Smartphone Free Childhood, a growing movement and national charity that helps families delay smartphones and social media through collective action. Before this unexpected career shift, Joe founded and led branding consultancy Onwards, helping early-stage businesses and charities launch and grow. He's been instrumental in shaping Papaya's partnership with SFC as well as supporting the evolution of Papaya as a trustee.