Dr. Sam Rice

Sam Rice is the founder of Kids For Now, a voluntary group that encourages parents to adopt a strength-in-numbers approach to collectively delay their child’s access to smartphones.

Originally from the south of England, Sam now lives in Scotland and is the father of two young children. He believes that children are healthiest and happiest when they grow and learn through real-world, face-to-face interactions, physical play, and engagement with natural environments.