Dr. Sam Ibbs

Dr Sam Ibbs is a consultant Paediatrician with a special interest in dermatology. She works in Birmingham Children's Hospital, and is committed to improving the health of the region's children.

She has long been concerned by the impact of screen time on children's development and behaviour. As the evidence grew, demonstrating the harms of social media and smartphone use on children's mental health, coupled with her own children reaching an age when smartphones were becoming a reality, she was galvanized to join the movement.